Welcome to JohnOMaleyCPGAI

"P&G-Alumnus Marketing Expert Leveraging AI For Content:
Always With a Human, Emotional Touch”
Welcome
JohnOmaleyCPGAI
is a consulting & coaching business targeting CPG business owners, VP & marketing directors, entrepreneurs, sales managers, account managers, marketing consultants, retail account advertising/marketing team, & marketing & advertising executives.
The business offers AI-optimized product descriptions for e-commerce platforms, engaging social media content, retail buyer sales copy & pitch decks, high-impact packaging copy and taglines, competitive analysis, website analysis, target consumer analysis, as well as AI-assisted email campaigns, newsletters & PR materials... & more! "And always with a human emotional touch!"
With over 40 years of experience in CPG marketing & sales, I recognized the potential of AI-driven content & decided to merge industry expertise with cutting-edge AI tools to help CPG brands create impactful marketing materials efficiently. This fusion of deep industry knowledge and AI efficiency sets the business apart in the industry.
Your Challenges:
If any of this applies to you:
WE CAN HELP!
Limited time/staff for marketing – content creation feels overwhelming. Struggle to keep up with digital marketing trends. May have tried DIY content or generic AI tools but got bland results or errors, causing skepticism about quality. Concerned about wasting budget on marketing that doesn’t deliver sales,
Pressure to deliver more content with lean teams. Pain points include lengthy content approval cycles and difficulty maintaining quality at high volume. Concerned about AI content quality and accuracy – top worries include output lacking nuance or context
and potential ethical/copyright issues.
. They’ve seen generic AI copy that doesn’t fit their brand, fueling caution. Also face internal resistance or skepticism toward too much automation (“threat to human creativity” is a noted concern.
Overwhelmed by wearing many hats. Content creation often falls behind; consistency is a struggle (e.g. sporadic blog or social posts due to time constraints). They may have tried DIY tools (like free AI copy generators) but are frustrated by generic outputs or need for heavy editing. Pain points include lack of marketing expertise in-house, difficulty finding affordable skilled writers/designers, and uncertainty about what content strategy even works for their category. Also might worry about looking “amateur” if their content isn’t up to par.
Frustrated when marketing materials are one-size-fits-all or not available when needed. A pain point is having to create or tweak content themselves last-minute (e.g. editing decks for a client meeting) because the official materials are outdated or not specific. They may find AI tools daunting or time-consuming to learn, which is a barrier.
Another frustration: content created by marketing may not speak the language of the customer or highlight the right selling points, causing friction between sales and marketing. Pain points include time crunch – customizing decks or marketing materials for each account is time-intensive. Often pulling data and writing summaries late at night to prepare for a meeting. They may get frustrated with generic content that doesn’t feel relevant to a particular client.
Also, if they have used general AI like ChatGPT, they worry about inaccuracies or tone issues that they then have to fact-check. Ensuring brand compliance (logos, legal copy) across materials is another headache when doing it manually. Pain points: limited bandwidth – being a consultant means doing or overseeing everything.
Creating content for multiple clients (blog posts, social updates, marketing plans) can eat up a lot of time. Hiring subcontractors is costly, so a tool that saves time is attractive. However, they’ve likely tested some AI tools and found they still need substantial editing to meet their quality standards (so pure automation hasn’t solved their problem yet). They also worry that AI content might lack the bespoke insight clients expect from a high-end consultant, or worse, could inadvertently plagiarize or err, hurting their credibility.
Challenges include juggling many versions of content for different retailers and platforms. Tight turnarounds for promotions (one week it’s a flash sale at Walmart, next a seasonal display at Target). They often feel stretched thin, manually tweaking content or coordinating agencies/graphic designers for small edits. Ensuring accuracy (e.g. correct product details, legal, translations) across versions is a pain.
If they’ve tried generic AI, they found it didn’t know their category nuances or required a lot of brand-specific training. There’s also anxiety about inconsistent quality – a typo or off-brand phrasing in retail could be costly.Buying behavior depends on the org: if at a brand, they may rely on corporate marketing or procurement to approve a new content tool; if at a retailer’s marketing department, budget might be allocated for new tech experiments.
They often use existing design software or agency services, so an AI solution must prove it can integrate or simplify workflow (perhaps as a pilot in one category first). They read industry publications (e.g. CGT, Path to Purchase Institute reports) and might attend shopper marketing conferences where AI in marketing is discussed. They value demonstrations of the tool using their brand examples to be convinced.Focus on speed-to-market and consistency. Position the AI content service as the way to instantly scale their retail content output without sacrificing quality.
Messaging like “roll out a promotion to 10 retailers with one click – each with tailored messaging and on-brand design, supervised by a CPG marketing expert” will grab attention. Emphasize how John’s experience ensures the AI is tuned for shopper marketing best practices (e.g. effective calls-to-action, compliance with retailer requirements). Also highlight abilities like multi-language generation (if applicable) or automatic format resizing, which solve everyday headaches. The pitch should be that this service lets a small team execute like a big one, maintaining the brand’s integrity while seizing more in-store opportunities.
Digital Marketing & Advertising Executives (Leaders running digital campaigns, e.g. Director of Digital Marketing, Advertising VP)30s–50s, tech-savvy marketing leaders. Likely to have 10+ years in digital roles. Often work at agencies or brand marketing departments that manage large ad spends across social, search, e-commerce. Companies range from digital agencies servicing CPG clients to large CPG firms with in-house digital teams.Data-driven and innovation-oriented.
Value metrics like CTR, conversion rate, ROI on ad spend. Very attuned to marketing technology – many have already implemented some AI (chatbots, programmatic ad AI, etc.). They are usually enthusiastic about AI: a recent survey found almost 20% of marketers use gen AI daily and a vast majority see it as indispensable for creativity and productivity.
However, they are also savvy about AI’s limits; they look for competitive advantage but won’t fully trust AI without validation. Motivated by staying ahead of digital trends and outperforming competitors with smarter campaigns.Want to produce a high volume of personalized digital content (social media posts, ads, emails) that still resonates individually. They aim to optimize every campaign asset for its audience segment – something AI promises to help with (e.g. generating multiple ad copy variants for testing). Also desire seamless omnichannel content: consistent messaging adapted for Facebook, TikTok, email, web, etc.
Ultimately, they want higher engagement and conversion, using data to continually refine content.Pain points: content bottlenecks – digital campaigns require constant fresh creatives and copy. Their teams might be stuck in cycles of writing, A/B testing, tweaking ads, which is time-consuming. Also, ensuring brand voice and compliance at the speed of digital is hard (one rogue AI-generated tweet could cause a brand issue). They worry about quality and originality of AI content; e.g. will it be dull or too similar to competitors? And measurement – how to attribute success to AI-generated content vs human. Many also face internal pushback from creatives who fear being replaced or from legal teams concerned about AI copyright.
WE CAN HELP!



John O'Maley
"I will write AI-optimized content for your CPG brand to grow your business"
Founder & Lead Content Architect
CPG Marketing Disruptor & AI Copy Leader
JohnOmaleyCPG
cpg-ai-content-from-johnomaley.com
513-227-7191
johnjoy1@aol.com
1390 Brookchase Circle
Maineville, OH 45039
(Cincinnati Suburb)
513 227 7191
Tell us about what you
are interested in having us
do & we will respond
within 24 hours with
detailed proposal,
deliverables & time table

Consumer Packaged Goods (CPG)
What We Do
“We specialize 100% in CPG content – writing and strategy. This focus means you get expert-level content rather than a jack-of-all-trades service. CPG-specific tuning, editing, and strategy ”
And always with a human emotional touch!"
"As a smaller outfit, we can offer very competitive pricing. Plus, we can be extremely responsive to your needs always responding in a timely matter."
"I have 40 years of proven CPG sales and marketing success, including P&G experience. I know what it takes to make a CPG product successful having launched 200 products successfully to retail."
"After 40 years in the business I have a Deep knowledge of buyer psychology, retailer dynamics, and how to secure and expand shelf space in major stores."
"I have successfully consulted with 325 companies and I know how to clearly understand their needs and exceed their expectations"
"As a West Point Grad, Ranger and Captain in the US Army, I understand what it means to always accomplish the Military mission at hand with whatever it takes to be successful. That is exactly how I have attacked all business challenges."
"I combine AI-driven drafting with 40 years of marketing know-how to deliver product descriptions and campaigns that are both data-optimized and emotionally resonant"
"As a Deacon in the Catholic Church, and having launched a non-profit, Parents Protecting Children, formed to help parents protect kids from online dangers, Integrity, Honesty, Transparency and Clarity have always been the foundation on which I have attacked every business opportunity and relationship."
Request Your Free Content Audit

Background:
P&G Alumnus
Founder: John O'Maley & Associates
National Sales/Marketing Consultants
Successfully Launched 200 Brands
Led Clients at 300 ECRM Events
Consulted with 325 Clients
25+ NACDS & GMDC Trade Events
Founder: Parents Protecting Childen
West Point Grad
Ranger, Captain, US Army
Married for 50 Years
to High School Sweetheart, Joy
4 Children, 5 Grandchildren
Permanent Catholic Deacon
Proud Member: Knights of Columbus
Q1: What kind of content do you create?
A: We deliver AI-assisted product descriptions, retail content, SEO-optimized blog posts, brand decks, and influencer messaging—all tailored for CPG audiences.
Q2: How is this different from using ChatGPT alone?
A: Our services combine AI with 40+ years of CPG market expertise, ensuring your content meets retail standards and resonates with buyers, retailers, and shoppers.
Q3: Who is this for?
A: CPG brand founders, marketers, consultants, agencies, and freelancers looking to save time, increase output, and scale high-quality branded content.
Q4: Do you offer strategy as well as writing?
A: Yes. We can build your full content calendar, persona-based messaging matrix, and integrated retail launch strategy alongside execution.
Q5: Can I see a sample?
A: Of course! Request a demo and we’ll show you examples of Amazon-ready product descriptions, retail sell sheets, and full campaign packs.
Q6: How do I get started?
A: Click “Start Here” or “Get Proposal” on the homepage. We’ll respond with a free discovery session and content strategy outline.
FAQs
Contact us for a FREE 30-minute consultation
"
Ex-P&G Marketing Leader
johnjoy1@aol.com
513-227-7191
Call me now so we can get started ASAP!

Request your free content audit












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Writing: Content, SEO, Blog, Newsletter, Creative, Articles; Marketing Strategy/Tactics, Social Media Content, Email Marketing, Editing, AI Content Creation, Copy Editing, Brand Marketing/Advertising/Social Media
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